Robert McGeary
Curriculum Vitae

Marketing Research and Management

(with particular strength in marketing technology-based products)

MBA with 18 years progressive experience in management and 13 years in technology. Career highlighted by strong record of revenue increases and demonstrated success in both start-up and turnaround situations.

Skilled in both near term, tactical operations while also guiding more strategic product and market directions. Ability to build/manage product Sales operations (direct and distributor based, worldwide) is augmented by broad range of functional strengths, including strong Scientific and Engineering knowledge, Web Mastering, Internet Marketing, Marketing Research, Product Planning, Product Development, Market Development, Sales Promotion, and Sales/Customer Support.

WORK HISTORY/HIGHLIGHTED ACHIEVEMENTS

REM Enterprises, Inc.; Chairman & Ceo

Founded corporation in 1992 to provide consulting services and to contain entrepreneurial activities.
Provide business and marketing consulting services to businesses in the international and local high-tech community.
Consult with investment bankers and private investors with respect to the viability of new technology in publicly held companies.
Work with CEOs to plan business strategies, obtain financing, and increase market share.
Performing primary and secondary research services in high-technology markets covering semiconductors, capital equipment, information technology, nano-technology, thin film heads, and other advancing technologies.
BioCentric Corporation; President & CEO - Founded this start-up company to design and manufacture products for the recreational diving market

MTM Systems, Inc.; Vice President & General Manager

Brought in by founder in 1994 to turn around this $2 million, 20 year old manufacturer of capital equipment for the plastics industry. Had full P&L responsibility for all company operations.

Wrote and implemented a business plan to restructure the balance sheet and streamline operations.
Obtained line of credit and term loan to help company weather uneven sales cycles.
Installed management systems to facilitate the sales process, the engineering process, and the manufacturing process
Grew sales by 40 percent. Went from $100 thousand to $800 thousand backlog in 4 months.

Executive Officers Club of WA, Inc.; Chairman & Ceo

Founded this professional club in 1993 for CEOs, presidents, owners, principals, and general managers.

Grew company to 80 members and associates in 18 months. $135 thousand sales in first year
Established Presidential Advisory Councils to provide focused consulting services on the issues concerning each member
Provided business seminars and invited speakers on a monthly basis.

Electro Scientific Industries, Inc.; Vice President Of Marketing & Sales

Recruited in 1990 to direct the worldwide marketing and sales organization for this $73 million manufacturer of laser processing/trimming, materials/test and measuring equipment. Direct reports included 11 functional and technical managers.

Initiated, proposed and began the process of negotiating a joint venture with our Japanese distribution partner
Created formal Account Management process in worldwide sales force.
Developed cross-training program for Customer and Application Engineers which brought critical support closer to the customer.
Established/chaired the Product Review Committee which allocated engineering resources to key programs according to market priority.

Genus, Inc.; Vice President Sales & Marketing

Promoted in 1989 by this internationally based manufacturer and marketer of semiconductor capital equipment to provide strategic and field leadership necessary to stem rapidly eroding market share brought on by increased level of competition.

Reporting directly to President/CEO (of $89 million company) and directing support team of 30, responsible for strategic planning, worldwide sales (direct and distributor based), advertising/sales promotion, development of marketing collaterals, market/sales forecasting, and development of multiple strategic alliances.
Introduced strategic programs (ratified by senior management consensus). Revitalized company's product planning and market development activities.
Improved and heightened corporate image by completely revamping public relations and advertising programs.
Turned around previously eroded customer confidence by introducing "account management" structure which assigned specific Product marketing Engineers to specific regions - improved product competitiveness, enhanced product support, and increased productivity of field sales staff.
Improved focus and direction of new product development activities by introducing "product validation" process used to elicit customer feedback on product concepts and features.
Initiated Tactical Action committee (TAC) to resolve long standing problems with key accounts and put in place staffing and procedural changes to avert any reoccurrence.

Recruited in 1988 by Genus to serve as Director, SEMATECH and IBM Programs.

Responsible for success of two of the company's most important accounts.
During brief tenure in position, directed corporate participation in two key projects with IBM and negotiated important contracts with SEMATECH, a government and industry funded consortium.

Dataquest, Inc.; Director Of Marketing Research (SEMS)

Recruited in 1983 by this syndicated, high-tech market research firm to contribute as Senior Industry Analyst.

Rapidly promoted to start up and manage Semiconductor Equipment and Materials Service (SEMS), penetrating untapped market for Dataquest.
Directed support team of five with full P&L responsibility for business which grew to $1.5 million in revenues.
Recruited and developed team of top notch analysts in the US, japan, and Europe.
Developed SEMS as Dataquest's fastest growing and most profitable marketing research service.
Developed unique and extremely valuable data source by negotiating multi-manufacturer participation in "blind" worldwide fabrication data base.
Performed proprietary research in areas of equipment, materials, and manufacturing used by industry clients to shape strategic market decisions and by investment bankers and venture capitalists "counsel" for investment decisions.

Applied Materials, Inc.; Product Marketing Manager

Recruited in 1982 by this supplier of semiconductor capital equipment to help assure success of primary new product.

Directed marketing and administrative staff of five.
Responsible for planning/managing product marketing activities in areas of sales training, creative and marketing collateral materials, technical sales support, quotes/contracts administration, and sales forecasting.
Contributed directly to tripling of sales (to $47 million) in two years.
Led development of European sales operation which grew from zero to 15% of total sales in less than two years.

GCA Corporation; Product Marketing Manager

Recruited directly after earning MBA (1980) by this capital equipment manufacturer to help assure continued sales of mature product line while supplying boost to important new product.

ADDITIONAL CAREER ACTIVITY

Lawrence Berkeley Laboratory: Accelerator physicist
Mare Island Shipyard: Nuclear Engineer
University of Washington: Nuclear Reactor Operator
University of Washington: Physics Instructor
US Navy: Nuclear Reactor Operator, Electronics Technician
University of Phoenix, Portland Campus: Adjunct Professor (Marketing and International Business

EDUCATION

Master of Business Administration (Marketing and Finance) from St. Mary's College: 1980.
Master of Science Degree in Physics from Portland State University; 2001
Bachelor of Science Degree in Physics from the University of Washington, 1975
Bachelor of Science Degree in Mathematics from the University of Washington, 1975

Please take the time to check out my business web page at:
REM Enterprises, Inc.

Contact Information

15704 NW Ryegrass Street
Portland, OR 97229
(503) 690-8374 (phone)
(503) 617-6326 (fax)
robmac@remnet.com

Return to REM home page.

Robert McGeary Curriculum Vitae