Strategic Marketing
Audit Your Marketing Plan!
Is your marketing mix optimized? Does your strategy integrate your Product's Features with your Distribution, Competitive pricing, Promotion, and Customer Service?
REM can help in the following areas:
| Activity |
Your Results |
| Marketing Audits | Get rid of dead wood - focus! |
| Positioning Strategy |
Economize on your marketing dollar - More bang for your buck! |
| Market Research |
Uncover new opportunities - end feast to famine! |
| Competitive Analysis |
Grow revenues - at your competitors' expense |
| Technology Forecasting |
Plan for long-term product opportunities |
| Marketing/Sales Consulting |
Get marketing and Sales focused |
How to create and maintain a competitive advantage
Every company should perform a periodic audit of their marketing plan. Companies change, competitors change, customers change.
Here is what to do.
- Do market research
- Get your sales force to categorize and segment their accounts.
- Do an in-depth assessment of advancing technology and how your company matches.
- Prioritize your customer base with respect to your segmentation strategy and their importance within it.
- Create a marketing specification for your products with the features and benefits to target those segments.
- Streamline your R&D and eliminate all skunk works.
- Focus engineering on your marketing specification.
- Communicate your positioning strategy to your employees
- Train sales persons, field engineers, and Customer Service.
- Network your scientists and engineers with their counterparts working inside your customers, your suppliers, and your competitors.
- Audit and recreate your Marketing Plan!
REM Enterprises has performed all of these tasks for clients. Let us help you with your marketing management! Contact us by Contact form, sending an email to Bob McGeary, or calling the following numbers.
- Telephone
- 503-617-6326
- Cell phone
- 503-201-2343
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